Michelle Nipko

My name is Michelle Nipko and I am the host/producer/engineer of That One Big Decision podcast. I’ve been working in analytics for 20 years, and also love people and hearing their unique life journeys. This podcast combines the objective data side with the subjective personal side of life. I think we can all learn from each other. If you do too then please take a listen!

Bio: Michelle Nipko is the Chief Marketing Officer for the Austin Theatre Alliance (ATA), the organization the runs the Paramount and Stateside Theatres in Austin, Texas. She brings over 20 years of experience to this role leveraging her deep knowledge in the science of marketing analytics. In her previous roles she has served as a Senior Economist for American Express, a Product Manager for Financial Optimization Solutions for SAP, and a Vice President for Marketing Analytics at Bank of America. In addition to this varied industry experience, Michelle is also an entrepreneur at heart. Shortly after moving to Austin, she leveraged her expertise in social media and digital marketing optimization to form a company focused on lead generation in real estate. Her passion has always been in the performing arts, recently she earned a Singer/Songwriter Master Certificate from Berklee School of Music. Today she enjoys performing as the lead singer in the band “A Little Peculiar”. Most recently, she founded the podcast she hosts: ‘That One Big Decision’.


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